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The Market

For yachts heading to points North, South, East, or West, The Market stocks everything you need to provision the galley for a day, a week, or an extended offshore voyage. Inside the Market, you’ll find a bakery featuring the beloved creations of Bitter End legend, Chef Winston Butler, whose legacy continues through his baked goods and world-famous Key Lime pies. The Market also offers a global selection of fine wines, spirits, and everything you need to make a Dark ’n’ Stormy, Painkiller, and more.

Need something special? Buzz us and ask for The Market @ 284.393.2745

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Hours of Operation

7:30 AM - 6 PM

*Inquire for extended hours during holidays and special events.

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Local Goods

The Market is fully stocked with garden-grown produce, fresh-caught seafood, and an array of prepared dishes. Other available cruising needs include fresh water, ice, paper goods, and any kitchen items you might need. Located inside The Market, Winston’s Bakery is beloved by Bitter End guests for its fresh breads, delectable desserts, and for its charming chef, Winston Butler.

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Global Spirit

Inside The Market, you will find what visitors are saying is the best wine and spirits shop in the BVI. Our shop features carefully curated wines and spirits from around the globe and a collection of rums to make any sailor smile. Plus, we have all of the accoutrements you need to mix your favorite libation—from rim salts to artisan cocktail mixers, Bitter End’s Market is your stop for Caribbean cocktail curation!

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A Bitter End Baking Tradition

Our from-scratch bakers prepare fresh breads and pastries every morning. A long-standing Bitter End tradition, be sure to arrive early to enjoy warm, house-made favorites straight from the oven.